Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

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Ballpoint

2026

The trends of the year and what's shaping the year ahead
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Aggregate #002: generalists, public affairs, and the end of supersized food
This week's weekly wrap: 1 key stat, 5 stories impacting consumer, and 8 links for the weekend.
 • Josh Lachkovic
Marketing calendars are for brands that have already won
You're almost certainly too small to have a marketing calendar. Here's why it's so important to focus on evergreen. And we psychologically prefer…
 • Josh Lachkovic
Aggregate #001:
The first issue of our new weekly wrap – a short blast of the stuff that's most exciting
 • Josh Lachkovic
Why our best-performing clients stopped optimising purely for conversions
REPORT LAUNCH: The Future of Meta is Full Funnel
 • Josh Lachkovic
Stop reporting ROAS, focus on this instead (CALCULATOR INSIDE)
Lessons from CFOs, heads of finances, investors, and the best growth leads.
 • Josh Lachkovic
[LONDON EVENT INVITE] The future is full funnel
Join us for the launch of our upper funnel Meta report
 • Josh Lachkovic
41:08
Ex-Google data scientist reveals why Meta & Google are designed to extract your margin
Watch now | Listen and watch to our Measurement Roundtable
 • Josh Lachkovic
The ASC playbook we're using for £60m of revenue in 2026 (follow along as we test it)
I'll share the results as we go, but here's the starting point
 • Josh Lachkovic
January 2026: early consumer signal
Shifts in consumer behaviour starting to emerge
 • Josh Lachkovic
Early Stage Growth • Ballpoint
Early Stage Growth • Ballpoint
Growth operator & dtc founder turned agency owner | Helping consumer businesses scale from £1m to £20m with digital advertising | £100m+ revenue generated
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