Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

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Early Stage Growth • Ballpoint
Early Stage Growth • Ballpoint
5 Meta ads lies too many startups still believe

5 Meta ads lies too many startups still believe

Josh Lachkovic's avatar
Josh Lachkovic
Jun 24, 2025
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Early Stage Growth • Ballpoint
Early Stage Growth • Ballpoint
5 Meta ads lies too many startups still believe
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TL;DR

Meta Ads has gone through two revolutions over the last five years: one with iOS14.5 and the other with AI. Despite how well documented these are, these are the top 5 Meta lies we find startups still believe

1. Clickthrough rates can teach you how well an ad is doing

Meta has published data disproving this. Nielsen has disproven this. And in our annu…

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