Advantage Shopping Campaigns in 2025

How much we're spending across our clients, comparative CPAs, and the differences in net new visitors

Back in May 2023, I wrote a piece on how we’d been adopting ASC at Ballpoint.

We’d been testing it for the year leading up to it, and the headline conclusions were positive.

Where we were running ASC it was delivering on average a 33% reduction in CPA.

We’d run these tests in a variety of ways including isolated A/B tests using Meta’s inbuilt Experiment to…