Adverts have to be platform-first

Lucky Saint remind us that your creative for TikTok or Meta is a completely different game to your out of home.

A quick note: you’ll notice I am now blogging via Substack under the Amphora agency brand. For more information on what I’m up to, head over to the agency site here: Amphora.

Lucky Saint nailed their out of home this month. I first spotted this campaign in a wraparound on either the FT or Sunday Times the first weekend of the January. The photography was…