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Early Stage Growth • Ballpoint

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AI ads: outperforming their investment

In the lead up to Christmas, we'll be sharing deeper dives from our Annual Report

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Josh Lachkovic
Nov 25, 2025
∙ Paid

Last week, we launched our Annual Report, which we’ll be launching soon to a wider audience. For the next three weeks, we’ll be publishing key stories from that report followed by our usual Annual Book Review and reflection of the best articles of the year.

2025 is the year that AI ads started to become real alternatives.

Having an annual reflection is i…

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