Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

ASC

Reflections on ASC six months in.

Josh Lachkovic's avatar
Josh Lachkovic
May 03, 2023
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Whenever performance marketers have new features introduced to them, it’s often met with a groan. The trend over the last decade is that each new change reduces the control you have as a marketer has in platform.

That can be frustrating. Especially when, in the example of say Performance Max, that performance seems to be mixed. Facebook had to quietly u…

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