“Brand marketing at Uber taught me how to rewire how I thought about measurement”

An interview with Sundar Swaminathan, Uber's former head of data science for brand.

This conversation was probably the most impactful I’ve ever had on the “brand” debate.

I had the recent pleasure of sitting down with Sundar Swaminathan who amongst other roles was the data science head for brand at Uber.

Uber to me is OG performance and data.

Cynics have long argued Uber’s approach to growth was an epitome of ‘growth at all costs.’ But a…