Brand marketing: the time is...(?)

In the second of our series of posts on brand for startups, we look at how to approach brand marketing at different stages. With insights from Tom Hillman's time at Wise.

Made always did brand marketing and OOH brilliantly, but for many startups its too soon.

Go back pre-covid, and you didn't need Crunchbase to find out who had just raised a Series A in London. You only needed to look at who was advertising across the London transport network.

Brand marketing is really exciting.

For employees, it's that trust symbol to the…