Choose Your Own Adventure: the Big Bet we played at Wine List
Faced with no product-market fit, we had a couple of major plays during our time. This post details the background and decision-making behind one of those.
When I talk with early-stage, pre-PMF founders, I often talk about 'Big Bets'. Determining the order of magnitude for a Big Bet is a tricky task.
At Wine List, we introduced a "By The Glass" product iteration. This was, operationally and strategically, a substantially big bet.
Ultimately, it didn't save us. But I want to re-examine the decision to do that…
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