Fantastic analysis with real data backing it up. The Gen Z point about search-first behavior is whats gonna change everything soon, I've seen this in my own campaigns where conversions come days after impressions with zero clicks tracked. The 0.51 correlation between CTR and spend basically means the algo is optimzing for engagement theater rather than conversion, which explains why so many campaigns scale into losses even wtih "winning" creatives.
Fantastic analysis with real data backing it up. The Gen Z point about search-first behavior is whats gonna change everything soon, I've seen this in my own campaigns where conversions come days after impressions with zero clicks tracked. The 0.51 correlation between CTR and spend basically means the algo is optimzing for engagement theater rather than conversion, which explains why so many campaigns scale into losses even wtih "winning" creatives.
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