Early Stage Growth

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Would you kick out 11% of your membership?

Josh Lachkovic's avatar
Josh Lachkovic
Oct 29, 2024
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In 2010, Soho House purged 500 members from its first Manhattan outpost.

When you consider at the time that was representative of 11% of its local membership, that’s quite a big deal. First there’s the revenue hit, and then the impact it would have on that community.

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