Creative volume at different levels of spend
How many ads does a $250k/month client have?
Not for the first time I’m talking about creative volume.
We first covered this last year when I mostly referenced it in relation to media spend. Then back in April as part of my Creative Diversity post, I shared our formula for how much creative we typically work towards.
Creative diversity
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Head to Ads Library now, find your brand, zoom out, and blur your eyes. On quick glance, does everything hold together in a coherent style? Does it feel and look similar? Is there consistency in how you’re approaching creatives? If the answer is yes, then you are leaving
Last week, I saw an extra piece of data that adds to this whole puzzle.
Varos is a …
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