Not for the first time I’m talking about creative volume.
We first covered this last year when I mostly referenced it in relation to media spend. Then back in April as part of my Creative Diversity post, I shared our formula for how much creative we typically work towards.
Creative diversity
Head to Ads Library now, find your brand, zoom out, and blur your eyes. On quick glance, does everything hold together in a coherent style? Does it feel and look similar? Is there consistency in how you’re approaching creatives? If the answer is yes, then you are leaving
Last week, I saw an extra piece of data that adds to this whole puzzle.
Varos is a …
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