Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

Creative volume at different levels of spend

How many ads does a $250k/month client have?

Josh Lachkovic's avatar
Josh Lachkovic
Jul 02, 2024
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Not for the first time I’m talking about creative volume.

We first covered this last year when I mostly referenced it in relation to media spend. Then back in April as part of my Creative Diversity post, I shared our formula for how much creative we typically work towards.

Creative diversity

Josh Lachkovic
·
April 23, 2024
Creative diversity

Head to Ads Library now, find your brand, zoom out, and blur your eyes. On quick glance, does everything hold together in a coherent style? Does it feel and look similar? Is there consistency in how you’re approaching creatives? If the answer is yes, then you are leaving

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Last week, I saw an extra piece of data that adds to this whole puzzle.

Varos is a …

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