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If you're a creative strategist of media buyer it's time to open up the old

I get asked all the time about TikTok and how it should factor in to marketing strategies. As an agency we often get asked about our capabilities with the platform. And I’m always very happy to talk about how for a solid weighting of our team, TikTok is their primary social channel of choice.

But no-one, and I mean no-one, has ever asked how Facebook sh…