Friday bite
Wicked collabs, subtle foreshadowing, interpretive dancing and replacing your partner
Welcome back. For new subscribers, this is our bitesize Friday newsletter that features the latest in social and brand trends. This is only a few weeks old and still a work in progress. As a result, we’d love all the feedback you can provide.
Here’s everything you missed on socials this week.
The new template for a Wicked brand collab
If you’re thinking about brand partnerships, then you might want to borrow a leaf out of the new Wicked playbook. The hit musical-turned-musical-fantasy film, which opens worldwide on November 22nd, has reinvented the playbook on brand partnerships.
40 brand collabs are dropping all at the same time. You can now style you hair with Wicked hair tools from Shark whilst sipping from you Wicked Stanley cup before running errands in your Wicked Crocs. This level of brand partnership attention follows that of the Barbie launch in 2023.
The single Instagram competition with other brands will no longer cut it.
(Not so) subtle foreshadowing
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A TikTok trend that has taken over the FYP this week: creators are splicing clips of an inevitable fail throughout their videos with the caption "subtle foreshadowing". The irony is brilliant, you can't look away.
Dance like everyone’s watching: my gen-z employees made me do an “interpretive” dance before posting this newsletter
The interpretive dance trend has taken TikTok by storm, with people ‘forcing’ their friends, partners, and even colleagues to do an interpretive dance in order to convince them of something.
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“My partner doesn’t like it, do you have any other options?”
We'll let the video speak for itself. We can already see all the gen-z marketing interns jumping on this trend.
That’s all for this week. Please share videos of an interpretative dance to receive next week’s Friday Bite.