Friday bite
"Your inbox hates to see me coming"
It’s Halloween which means lots of brands are eeking out their tie-ins. As ever, if you’re going to do something, do it right.
We were impressed by skincare brand e.l.f. Cosmetics, who have gone from 0 to everywhere in under a year. We first took note with their Superbowl campaign featuring the whole cast of Suits. Now they’ve launched Divine Skintervention featuring Megan Stalter, which one YouTube commenter described as “genuinely one of the cringiest things I’ve ever had to watch 2 times every 20 minutes.”
Olipop has kicked off a load of sports partnerships in a next evolution of marketing for the US-based prebiotic soda. The final installed of the Bratz X Mean Girls collab has launched. Dr Pepper has just acquired Ghost for over $1.6bn, which makes it a pretty big deal for the 8 year old business.
And John Lewis has launched the second part of its Christmas trilogy campaign.
“I know X hates to see me coming”
Back over summer, this meme swept Twitter, and it’s now started to pick up steam on TikTok as well. The formula? Replace “X” with something you’re obsessed with.
I know cost caps hate to see me coming.
Tiktok failed to load.Enable 3rd party cookies or use another browser
Suspect challenge
Another trend taking over the ForYou page is the suspect challenge, where two or more people take turns giving police style descriptions of each other using an embarrassing fact or story, while the 'suspect' is on the run.
Tiktok failed to load.Enable 3rd party cookies or use another browser
The gen Z contingent of Ballpoint are pushing this one for our own Instagram, we’ll save the surprise for when we launch it, so keep your eyes peeled and go follow now.
And that kinda sums me up as a person
And lastly people have been using a single story or fact to illustrated the essence of their personality, utilising the swipe feature.
And this should be yours: there’s not a Friday Bite newsletter that I haven’t enjoyed, and that kinda sums up the person that I am.
See you next week.