Friday bite

"Your inbox hates to see me coming"

It’s Halloween which means lots of brands are eeking out their tie-ins. As ever, if you’re going to do something, do it right.

We were impressed by skincare brand e.l.f. Cosmetics, who have gone from 0 to everywhere in under a year. We first took note with their Superbowl campaign featuring the whole cast of Suits. Now they’ve launched Divine Skintervent…