Brands have started releasing their Christmas ads. Coca Cola’s was generated completely using AI. John Lewis' was set in their stores and has divided opinions. I saw Liz Le Breton, who used to be head of marketing for brand at John Lewis, comment that she felt “M&S could also have made it.”
I personally quite liked. It felt sentimental without being sopo…
Keep reading with a 7-day free trial
Subscribe to Early Stage Growth to keep reading this post and get 7 days of free access to the full post archives.