Friday bite

Why is Gary Barlow's son so tall?

Brands have started releasing their Christmas ads. Coca Cola’s was generated completely using AI. John Lewis' was set in their stores and has divided opinions. I saw Liz Le Breton, who used to be head of marketing for brand at John Lewis, comment that she felt “M&S could also have made it.”

I personally quite liked. It felt sentimental without being soporific, which for Christmas ads is always the tough balance to strike.

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Gary Barlow shared a sweet family photo online last week but it was his extremely tall son who stole the show.

Since then there has been a flurry of memes shared across social media. Here are some of our favourites.

Some brands have managed to hop on this pretty quickly on their organic channels.

@waitrose_haywardsheathAll love here for Gazza’s son 🫶 #waitrose #waitroseandpartners #teamwaitrose

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We’ve got two new TikTok trends for you this week.

Same photo, different perspective

In this TikTok a carousel shows two sides of a photo - usually a romantic one such as a wedding photo.

It's typically been starting with the picture split down the middle only showing the wife and some loving comment: "I wonder if he knows how exited I am to spend the rest of my life with him..."

The photo then switches to show the husband and a niche interest comment: "I wonder if she knows I am going to spend all my time and effort making our apartment a smart home so it can be controlled from an app on my phone that she doesn't know how to use and also now none of the light switches work."

We can already see this format being turned into niche brand posts.

The "accidental" camera switch

Creators type out self-interested statements and then "accidentally" switch to front camera revealing that they'd written it. People have got very inventive.

We've had POV's from hoovers: "Dyson is the worst Vacuum cleaner to ever exist" written by Henry Hoover.

@aspire.perfection24I don’t know how he managed to type that, Henry is getting smart. #henry #henrythehoover #cleantok #fyp #cleaning

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This is a perfect format for brands to jump on. See Shakespeare North Playhouse's version below.

@shakespearenpA word to the wise! #psa

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@magicwordmediaLmao what a FAIL 🤪 #fyp #foryou #foryoupage #millennial #millennialsoftiktok #genz #office #officelife #camerafliptrend #flipcamera #flipcameratrend #oops #marketing

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