Good copy

How to become a better ad copywriter (and writer in general)

When I was 19 I sat in a coffeeshop one morning, and then a pub that afternoon. In a giant breach of privacy, I transcribed every conversation I overheard.

At the time I still wanted to be a novelist. I’d recently shared a draft to a friend of mine – and his main feedback was that my dialogue was shit. I did this transcription exercise with the aim of im…