High CPA? It could be a negative indicator of product market fit
At Wine List, Facebook CPAs confirmed one of our core suspicions. Here's how you can test if this is true for you too.
When I was the founder of Wine List, there was one thing I found more difficult than almost anything else.
The balance between needing to break through walls, and being able to accept when something wasn’t working.
Our Facebook CPAs were very high at various points. Was this a problem of the platform or something bigger? Was this in fact a sign that we d…
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