How many ads do we produce to run Facebook Ads?

This is one of the most frequently asked questions when it comes to paid social, and here is your definitive guide.

Throughout this last era of internet growth (2008-2020), the job of getting Facebook working was an output of spend, media buying, and a simple last-click attribution model. For the majority of this era, creative was simple, novel, or repurposed as an afterthought.

Those days are over. Spend is important. Media buying less so. Last-click even less so.

The…