How Pact acquired its first 10k customers without any digital marketing

I recently sat down with Richard King, Pact Coffee's first head of growth, to discuss their early growth journey and the benefits of avoiding digital marketing for as long as possible.

Back in 2014, I joined my first startup job in Pact Coffee’s growth team. The London startup scene hadn’t yet become the de facto place that smart people went to work, but it was starting to buzz.

The team I joined would look different to every startup I’ve seen since.

2013-2014 were formative years for Pact, and importantly for its growth journey, it wa…