How to measure startup PR stunts, with insights from Transferwise, Thursday, Confused.com, Thriva, and a 90s tech stunt from Guinness

This is the first in a series of posts examining How Startups Should Think About Brand, based on conversations from the people who were there.

For many, improving your core growth engine is getting harder.

As teams question whether they've hit their ceiling on core channels, attention turns broader and brander. In this post, we look at some of the biggest startup PR stunts from the last few decades, and how those teams went about measuring them.

A huge thanks to Tom Hillman, Anya Jackson, Tom B…