How Vueling use a familiarity heuristic to land a eyecatching ad

Vueling's digital OOH borrows something from the MacOS, which is a great tactic to repeat in paid social.

I saw this Vueling ad last week and actually took notice of it.

Why? That yellow box in the middle of the ad. For the one-in-seven people in the UK who own Macs or the 40% who own iPhones, they’ll recognise that yellow box as the brightness control in MacOS.

Here they…