Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

"I think Meta's stopped working for us"

Ridge's CEO offers some question marks but what does it mean for smaller brands?

Josh Lachkovic's avatar
Josh Lachkovic
Dec 10, 2024
∙ Paid
Share

This post will be particularly pertinent for brands spending less than £50k per month on Meta.

Last week, Sean Frank, the CEO of wallet company Ridge posted some a downbeat end to 2024 for Meta Ads.

In his book, 2024 was as bad as the iOS14 year except today, there are now other opportunities around.

As an agency owner I am also highly exposed to people …

Keep reading with a 7-day free trial

Subscribe to Early Stage Growth • Ballpoint to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Ballpoint
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture