"I think Meta's stopped working for us"

Ridge's CEO offers some question marks but what does it mean for smaller brands?

This post will be particularly pertinent for brands spending less than £50k per month on Meta.

Last week, Sean Frank, the CEO of wallet company Ridge posted some a downbeat end to 2024 for Meta Ads.

In his book, 2024 was as bad as the iOS14 year except today, there are now other opportunities around.

As an agency owner I am also highly exposed to people …