IG Stories promoting follower counts

The new enhancements technique reminds us the importance of organic social.

The early 2010s were dominated by organic social. You used to be able to put together a Facebook page, produce and curate some brilliant content, and grow big. Entire companies were built around it.

Facebook capped the organic reach of its pages, and then did the same with Instagram. This coincided with their massive rise as the advertiser du jour for st…