Early Stage Growth

Early Stage Growth

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Early Stage Growth
Early Stage Growth
It's time to stop using CPMs (and CTRs) to gauge anything on Meta
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It's time to stop using CPMs (and CTRs) to…

Josh Lachkovic
Mar 8, 2023

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Early Stage Growth
Early Stage Growth
It's time to stop using CPMs (and CTRs) to gauge anything on Meta
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If you hear this excuse – "CPMs are high [and therefore ads were more expensive today" – then stop listening.

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