If you hear this excuse – "CPMs are high [and therefore ads were more expensive today" – then stop listening.
It's time to stop using CPMs (and CTRs) to gauge anything on Meta
It's time to stop using CPMs (and CTRs) to…
It's time to stop using CPMs (and CTRs) to gauge anything on Meta
If you hear this excuse – "CPMs are high [and therefore ads were more expensive today" – then stop listening.