Meta Ads setup at < £10k/m spend
A webinar invite
We’re running a webinar next week on how to get your initial Meta Ads account setup and running. You are invited.
Getting Meta working is really hard.
But not because of the ad account setup. That part is actually really easy.
The problem is that the Meta Ads Manager platform is essentially a buckaroo of a piece of software. Features have been layered on top over time, and as a result, maybe 80%+ of it we never use. It also changes all the time.
If you’re just getting started with ads, this becomes a problem. Because if you aren’t cracking Meta Ads, you have to ask yourself:
Is it my product?
Is it the channel as a whole?
Is it our creative?
Is it our messaging?
Is it how we’re running these ads?
This five-point checklist is what you’re typically working your way through when diagnosing the early stages.
I’ve helped many brands go from 0 to 1. I also worked out recently that when we’ve taken on totally ‘at zero’ clients, our success rate is about 33% — which is many multiples higher than the pre-seed success rate of under 2%.
The vast majority of the work you should be doing is focused on answering questions 3 and 4 on that list: Creative & Messaging.
Number 5 is not where you’ll find answers.
How to set up a Meta Ads account in 2025
We’re running a webinar next Wednesday to help you set up and run a Meta Ads account in 2025. This is the easiest and lightest-touch approach to getting ads live.
We’ll show you:
What campaign types to use and which to ignore
Best practice setups
How to structure creative tests
How to measure the results of campaigns
This will be a live demonstration with Dana Khater, as we help build out an ad account from scratch. You’ll be able to ask all sorts of questions right there in the ad account.
Keep your structure simple
Account structures aren’t what get your Meta Ads firing. But a bad setup can work against you. That’s why we’re running this.
Afterwards, you’ll still have to do the hard part — working out how to sell products to customers. But at least, in the meantime, you’ll know you’re working with a best-practice account setup.
We’ve scaled this exact structure well above £30k/month spend
While this is our ‘getting started’ setup, we’ve scaled it into the solid five figures on occasion. And the biggest account we run (£250k+ of spend) isn’t overly more complex than this one.
Sign up to our webinar on how to run Facebook Ads in 2025
Watch: lessons learnt from launching a sexual wellness startup
Last week, you’ll have read our long-form writeup of the lessons learnt from Ben Taylor and his experiences building Roam. We’ve now uploaded the full length video from that recording to YouTube.
Watch the full video below.