Hello
I’d like to invite you to an event on October 16th all about measurement.
“When should we use an MMM?”
“Is attribution ever going to make a comeback?”
“Does Facebook actually do what it says it does?”
“Does Meta actually drive offline sales or is that something my agency’s just told me?”
These are all questions that spring up all the time when it comes to measurement
.
There’s a core problem I see with measurement. Things like MMM are usually reserved for massive brands. The Unilevers’ and Hims’ of the worlds.
And lots of measurement tools are very expensive. Incrementality tools and MMM ones often costs £10-20k/month at a minimum. Or you have to hire a data science team and get really technical.
All of this leads to people delaying.
But – we have found broader measurement techniques (MMM and lift studies) to be incredibly useful for driving decisions for brands spending £75k and up.
MMM: the time is now is our event to discuss measurement and when the timing is right.
We will be joined by two great panelists:
Sameer Modha, Measurement Innovation Lead, ITV
Richard Cousins, Director of Growth, Thriva
Franky Athill, Founder at Attribution Lab, and CMO at Jack & Jill
This event will be particularly suited for those who are spending £50k per month and up on a channel and looking to expand measurement thinking.
Spaces are very limited for the in-person event, and we’re operating a waitlist based on suitability.