Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

Data & Insights

New Meta features

Experiments on in-ad set creative testing, and AB results from flexible ad units

Josh Lachkovic's avatar
Josh Lachkovic
Mar 31, 2026
∙ Paid

We tested two new Meta features across five clients. Here’s what happened

Meta is shipping fast at the moment. When I initially wrote this, the latest ability to push spend to specific ads hadn’t been shipped. As I rewrite this, yet another new feature is launching. This is some of the most useful and fast-paced product development in Ads Manager we’ve s…

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