Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

No-one has any idea who you are

The one-two punch of spotlight effect and confirmation bias

Josh Lachkovic's avatar
Josh Lachkovic
Jan 30, 2024
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We are deeply forgetful.

Human memory is deeply flawed.

It’s deeply selective. We frequently forget negative information about ourselves1 due to our need to create a positive self-image, and it’s biased to current emotional state.

We are far more likely to forget anything that’s either mundane or negative.2 And instead, we over-index on positive memories.…

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