Should we be on Amazon? The DTC case study with Mother Root

What is the incrementality of being on Amazon?

I speak to a lot of early stage founders of consumer brands.

For most, DTC is a question mark – but Amazon is a de facto yes.

Amazon is both a shopfront and a marketing channel. A place that many customers begin their journeys, and even more, end them. The explosion of so many consumer brands over the last decade has in large part been down to Amazon.

One…