Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

Smoke testing is the most customer centric thing you can do

On MasterClass' recent smoke test

Josh Lachkovic's avatar
Josh Lachkovic
Jul 23, 2024
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About a month ago I got a series of ads for a language learning AI tool.

I’m actively learning French at the moment and so the ads were relevant.

After the ad was a salesy landing page. I entered my card details and bam, I got the above screen. The “product is not currently available.”

This “product” was a smoke test by MasterClass: a business whose annu…

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