Smoke testing is the most customer centric thing you can do
On MasterClass' recent smoke test
About a month ago I got a series of ads for a language learning AI tool.
I’m actively learning French at the moment and so the ads were relevant.
After the ad was a salesy landing page. I entered my card details and bam, I got the above screen. The “product is not currently available.”
This “product” was a smoke test by MasterClass: a business whose annu…
