Social Norms

5 growth ideas playing on the concept of social norms.

When I was running Wine List, our office was above the warehouse where we ran fulfilment. While we hired a warehouse team, there were periods, especially in the early days, when we would all help out.

On one of those occasions, a late delivery meant we were all behind. So, I text my friends group WhatsApp and asked if anyone was free to come and help out.