Stop doing work for the sake of it

The liberating things about startup culture is *not* having to stuff because that's the way its been done before

In 1995, Clayton Christensen coined the theory of disruptive innovation in Harvard Business Review. Every time we use the phrase ‘disruptor’ now in the business sense, it stems back to that article.

In it, Clay describes the ‘Innovator’s Dilemma’, which describes why it’s inherently difficult for big businesses to innovate. It’s logical why this happens.…