Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

Growth Frameworks

What's the maximum you should spend making an ad?

One of the most vital parts of performance marketing profitability is understanding the maximum you should spend creating an ad

Josh Lachkovic's avatar
Josh Lachkovic
Jul 28, 2026
∙ Paid

Teams often lionise every pound spent on Meta ensuring its efficient and effective.

But there’s a huge area that is practically ignored by almost everyone I know – that is, what is the ideal cost per ad creation?

If you’re an in-house team, you may not even be calculating this. Time often gets ignored inside startups (I know in all five startups I’ve wor…

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