Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

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Early Stage Growth • Ballpoint
Early Stage Growth • Ballpoint
The 75 year old sociological theory that is at the heart of creative for paid social

The 75 year old sociological theory that is at the heart of creative for paid social

Why Kurt Lewin's Force Field Analysis is one of the most important part of the growth pros handbook.

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Josh Lachkovic
Aug 23, 2023
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Early Stage Growth • Ballpoint
Early Stage Growth • Ballpoint
The 75 year old sociological theory that is at the heart of creative for paid social
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Mark Robbins on Twitter: "@spodrock @litmusapp Yes! alt: Jim Morrison, from  the film Wayne's World 2, saying "if you book them, they will come."  https://t.co/w1fwg3LLtc" / Twitter
One of the broken product-focused mantras

Getting consumers to break their habits is one of the hardest things you can do.

Why? If left to our own devices, humans will repeat the same behaviours over and over again. We are creatures of habit. We want ease and comfort. We would prefer not to make choices.

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