The 75 year old sociological theory that is at the heart of creative for paid social
Why Kurt Lewin's Force Field Analysis is one of the most important part of the growth pros handbook.
Getting consumers to break their habits is one of the hardest things you can do.
Why? If left to our own devices, humans will repeat the same behaviours over and over again. We are creatures of habit. We want ease and comfort. We would prefer not to make choices.
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