Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

The Facebook Ads Power Law

What's your spinning tube?

Josh Lachkovic's avatar
Josh Lachkovic
Feb 13, 2024
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When I was the head of growth at Thriva, there was one ad from that defined that time for us. We called it ‘spinning tube.’

Spinning tube became a bit of an ongoing in-joke. When we’d produced it, no-one expected it to do that well.. It was low budget, didn’t land much messaging, and was almost purely product-focused.

It smashed it. We tried iterating it…

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