When I was the head of growth at Thriva, there was one ad from that defined that time for us. We called it ‘spinning tube.’
Spinning tube became a bit of an ongoing in-joke. When we’d produced it, no-one expected it to do that well.. It was low budget, didn’t land much messaging, and was almost purely product-focused.
It smashed it. We tried iterating it…
Keep reading with a 7-day free trial
Subscribe to Early Stage Growth to keep reading this post and get 7 days of free access to the full post archives.