Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

The startup guide to marketing measurement

Our measurement pyramid for startups of all stages

Josh Lachkovic's avatar
Josh Lachkovic
Mar 12, 2024
∙ Paid
1
Share

If you’ve ever got an hour to kill, ask a couple of marketers how their work should be measured. Measurement is one of those wedge issues in marketing like how performance and brand should play against one another, or whether it’s more important to talk to customers or look at analytics reports.

Doing this stuff is important.

I had a conversation last yea…

Keep reading with a 7-day free trial

Subscribe to Early Stage Growth • Ballpoint to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Ballpoint
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture