Ads, Product-Market Fit, and consumer brand

Is it a before and after? And how does it work with brands rather than startups?

The conventional wisdom on product market fit comes from Marc Andreesen in his 2007 article¹.

When you are [before product market fit], focus obsessively on getting to product/market fit.

Do whatever is required to get to product/market fit. Including changing out people, rewriting your product, moving into a different market, telling customers no when yo…