Ads, Product-Market Fit, and consumer brand
Is it a before and after? And how does it work with brands rather than startups?
The conventional wisdom on product market fit comes from Marc Andreesen in his 2007 article1.
When you are [before product market fit], focus obsessively on getting to product/market fit.
Do whatever is required to get to product/market fit. Including changing out people, rewriting your product, moving into a different market, telling customers no when yo…
