Aggregate 08: brand-led growth, the April slump, and the power of GPT-5.5

Your weekend read from Early Stage Growth

Hello to our many new subscribers. This week’s post on 15 ways Claude has changed our business went a little bit viral. 👋

As a heads up for you. Our usual cadence is a weekly Tuesday essay and a weekend lighter snack. I like to think of this as FT Weekend for startup, DTC, and consumer growth people.

April is coming to an end, which for most of you – bas…