Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

Big mistake, small ad accounts

Based on over 250 audits

Josh Lachkovic's avatar
Josh Lachkovic
Jul 08, 2025
∙ Paid
2
Share

TL;DR

Small spenders on Meta often overcomplicate their account setups. You probably only need one campaign that excludes your existing customers. Focus all your time on creative experimentation.

We audit multiple businesses each week at Ballpoint. A lot of the time, these end up being too small for us to work with and we recommend they manage it in-house…

Keep reading with a 7-day free trial

Subscribe to Early Stage Growth • Ballpoint to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Ballpoint
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture