Freddie's Flowers
How the UK's flower DTC grew to £5m in annual revenue by door-knocking and face-to-face marketing
Longtime readers will know that I am quite the fan of the mantra: you don’t choose your marketing channels, your channels choose you1. You can’t crowbar in an organic SEO approach to a market where no-one knows they have a problem to solve yet.
Most consumer ecoms or DTCs are operating in a world where performance marketing – via paid social – is going t…
