Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

Share this post

Early Stage Growth • Ballpoint
Early Stage Growth • Ballpoint
Freddie's Flowers

Freddie's Flowers

How the UK's flower DTC grew to £5m in annual revenue by door-knocking and face-to-face marketing

Josh Lachkovic's avatar
Josh Lachkovic
Apr 12, 2023
∙ Paid

Share this post

Early Stage Growth • Ballpoint
Early Stage Growth • Ballpoint
Freddie's Flowers
Share

Longtime readers will know that I am quite the fan of the mantra: you don’t choose your marketing channels, your channels choose you1. You can’t crowbar in an organic SEO approach to a market where no-one knows they have a problem to solve yet.

Most consumer ecoms or DTCs are operating in a world where performance marketing – via paid social – is going t…

Keep reading with a 7-day free trial

Subscribe to Early Stage Growth • Ballpoint to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Ballpoint
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share