Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

Paid Social

Meta CPA is growing 44% faster than last year

"This feels more like ios14 than ios14."

Josh Lachkovic's avatar
Josh Lachkovic
Jun 09, 2026
∙ Paid

Last Friday, Jones Road Beauty CEO Cody Plofker tweeted about Meta performance this year.

Jones Road Beauty spend an estimated eight-figures a year on Meta, and anyone who follows Cody will know they are on it when it comes to marketing evaluation.

Cody references Il Makiage, the brand who skyrocketed to $800m of revenue with a heavy weighting thanks to …

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