Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

Data & Insights

January 2026: early consumer signal

Shifts in consumer behaviour starting to emerge

Josh Lachkovic's avatar
Josh Lachkovic
Jan 13, 2026
∙ Paid

New year, new you. So goes the saying but what is the new year looking like so far?

With our first full week of Jan behind us, we’ve examined multiple categories and trading is on average slower than expected. As ever in times like this, I speak to friends who work in marketing and are founders.

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