Early Stage Growth • Ballpoint

Annual Report Launch

Our reflections on 2025 and predictions for how to rule in 2026

Nov 4 • 

Josh Lachkovic

3

October 2025

Killing creative tests at day 5

How long should you run creative tests for is an age-old question, we analyse 12 months of experiments to find out.

Oct 28 • 

Josh Lachkovic

2

Reflections on Meta in September

The market vs your marketing

Oct 14 • 

Josh Lachkovic

3

September 2025

Brand marketing

Why your brand marketing is probably missing the one thing that matters

Sep 30 • 

Josh Lachkovic

9

2

📐 📩 MMM: the time is now [Event Invite]

We want to welcome you to our breakfast event

Sep 25 • 

Josh Lachkovic

1

Is your CM per session above £1.70? Time to scale

The only metric that matters

Sep 23 • 

Josh Lachkovic

2

AI is everywhere – but are you actually using it?

Last week, two of us spent two days in deep AI work time.

Sep 18 • 

Josh Lachkovic

3

You don’t need a multichannel strategy

You can easily get to £3-5m ARR just on your primary channel

Sep 9 • 

Josh Lachkovic

2

The 43 tools that make the modern growth AI & tech stack at Ballpoint

And examples of the 50 workflows created from just two of these tools that power so much of our day-to-day

Sep 2 • 

Josh Lachkovic

3

August 2025

The end of top-down branding

Why Brand teams should stop writing brand guidelines

Aug 26 • 

Josh Lachkovic

7

2

Ben Taylor of Roam Interview Podcast

One-off podcast of my interview with Ben Taylor, founder & CEO of Roam.

Aug 21 • 

Josh Lachkovic

1:02:04

What counts as a win?

Analysing win rates, rocketship winners, moderate winners, and false starts.

Aug 19 • 

Josh Lachkovic

5

4