Early Stage Growth • Ballpoint

Futuregazing: full-stack creative strategists

The rise of AI reveals one big trend

Dec 2 • 

Josh Lachkovic

1

The Future of Meta Ads: Ballpoint Annual Report for 2026

Download the report now

Dec 1 • 

Josh Lachkovic

November 2025

AI ads: outperforming their investment

In the lead up to Christmas, we'll be sharing deeper dives from our Annual Report

Nov 25 • 

Josh Lachkovic

2

What I learned about measurement from 3 industry veterans (and why you should stop multiplying ROI by 3)

A few weeks ago, we hosted a measurement roundtable at Ballpoint HQ.

Nov 18 • 

Josh Lachkovic

2

LTV Debt: your growth killer

Why brands hit a wall at £10m ARR (and how the smart ones break through)

Nov 11 • 

Josh Lachkovic

5

1

Annual Report Launch

Our reflections on 2025 and predictions for how to rule in 2026

Nov 4 • 

Josh Lachkovic

3

October 2025

Killing creative tests at day 5

How long should you run creative tests for is an age-old question, we analyse 12 months of experiments to find out.

Oct 28 • 

Josh Lachkovic

2

Reflections on Meta in September

The market vs your marketing

Oct 14 • 

Josh Lachkovic

3

September 2025

Brand marketing

Why your brand marketing is probably missing the one thing that matters

Sep 30 • 

Josh Lachkovic

9

2

3

📐 📩 MMM: the time is now [Event Invite]

We want to welcome you to our breakfast event

Sep 25 • 

Josh Lachkovic

1

Is your CM per session above £1.70? Time to scale

The only metric that matters

Sep 23 • 

Josh Lachkovic

2

AI is everywhere – but are you actually using it?

Last week, two of us spent two days in deep AI work time.

Sep 18 • 

Josh Lachkovic

3

2