Early Stage Growth • Ballpoint
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📐 📩 MMM: the time is now [Event Invite]
We want to welcome you to our breakfast event
Sep 25
•
Josh Lachkovic
1
Is your CM per session above £1.70? Time to scale
The only metric that matters
Sep 23
•
Josh Lachkovic
2
AI is everywhere – but are you actually using it?
Last week, two of us spent two days in deep AI work time.
Sep 18
•
Josh Lachkovic
3
You don’t need a multichannel strategy
You can easily get to £3-5m ARR just on your primary channel
Sep 9
•
Josh Lachkovic
2
The 43 tools that make the modern growth AI & tech stack at Ballpoint
And examples of the 50 workflows created from just two of these tools that power so much of our day-to-day
Sep 2
•
Josh Lachkovic
3
August 2025
The end of top-down branding
Why Brand teams should stop writing brand guidelines
Aug 26
•
Josh Lachkovic
6
2
Ben Taylor of Roam Interview Podcast
One-off podcast of my interview with Ben Taylor, founder & CEO of Roam.
Aug 21
•
Josh Lachkovic
1:02:04
What counts as a win?
Analysing win rates, rocketship winners, moderate winners, and false starts.
Aug 19
•
Josh Lachkovic
5
4
Incremental Attribution
Thoughts on the Meta feature's early days
Aug 5
•
Josh Lachkovic
1
July 2025
Why Amazon pulling Google Shopping is a golden opportunity
A small, maybe temporary win for us all
Jul 29
•
Josh Lachkovic
1
Failure
Fear of failure is so much worse than the failure itself.
Jul 15
•
Josh Lachkovic
1
Big mistake, small ad accounts
Based on over 250 audits
Jul 8
•
Josh Lachkovic
2
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