Early Stage Growth

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How is Facebook doing for you this week?
The question that sits front of mind for marketers, founders, and growth teams everywhere
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Josh Lachkovic
Non-fiction Christmas Gift Guide / My reading list 2023
My top books I've read or listened to in 2023.
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Josh Lachkovic
Stashbee: the customer-centric playbook that helped it find PMF and scale
Gumtree growth hacks and doing things that don't scale
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Josh Lachkovic
Ballpoint
Reflections on a rebrand
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Josh Lachkovic
October 2023
Anatomy of a direct response print ad
Or, going "Full Ogilvy"
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Josh Lachkovic
September 2023
British Airways
You should broadly ignore most 'big advertising' but this is in the right place.
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Josh Lachkovic
What is Growth?
All the questions you had about growth (maybe) but were too afraid to ask.
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Josh Lachkovic
August 2023
The 75 year old sociological theory that is at the heart of creative for paid social
Why Kurt Lewin's Force Field Analysis is one of the most important part of the growth pros handbook.
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Josh Lachkovic
Creative is your targeting
For consumer, broad now takes up close to 100% of our spend
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Josh Lachkovic
80% of experiments fail
Which is why you need to optimise for experimentation rate.
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Josh Lachkovic
July 2023
We are interrupting
Guinness Horses ads aren't what you should aspire to for social, it's the meme account you check 10 times each day
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Josh Lachkovic
Using psychology to come up with CRO ideas
My favourite method for coming up with landing page or website conversion tests.
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Josh Lachkovic
© 2023 Josh Lachkovic
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