Archive - Early Stage Growth • Ballpoint

We are all builders now

What AI is doing to the millennial career, and to the agency I run

May 26 • Josh Lachkovic

How to set up the Meta Ads CLI to manage Meta from Claude Code

The complete guide to the setting up new Meta Ads command line interface tool (CLI)

May 6 • Josh Lachkovic

April 2026

Your true Meta CPA

What is the incremental CPA of your Meta Ads?

Apr 28 • Josh Lachkovic

Aggregate 08: brand-led growth, the April slump, and the power of GPT-5.5

Your weekend read from Early Stage Growth

Apr 24 • Josh Lachkovic

15 Claude skills and workflows that transformed how we run our business in 2026

We're pivoting to become AI native. This is what it looks like 30 days in.

Apr 21 • Josh Lachkovic

With gloominess ahead, we can borrow from the past to predict who wins this year

Apr 14 • Josh Lachkovic

142 things you should know if you work in consumer growth today

2026 edition // edition one.

Apr 7 • Josh Lachkovic

Something for the weekend: Meta platform updates, Twitter's 20th anniversary, and the Claude codebase leak

Aggregate #007 for the Bank Holiday Weekend

Apr 3 • Josh Lachkovic

March 2026

New Meta features

Experiments on in-ad set creative testing, and AB results from flexible ad units

Mar 31 • Josh Lachkovic

Something for the weekend: mafia, business lunches, JW Marriott and more

Aggregate #006 is here for the weekend

Mar 21 • Josh Lachkovic

My framework for diagnosing growth failures during wartime. What to do when CPA stays bad.

Plus an introduction to wartime growth vs peacetime growth.

Mar 17 • Josh Lachkovic

Aggregate #005: Meta/Claude AI bans, the death of authenticity, and the $160bn rise of sports betting

This week's aggregate is brought to you by Ballpoint's finest: Ryan and Mark

Mar 13 • Josh Lachkovic

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