Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

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Aggregate Weekly
Ballpoint

March 2026

New Meta features
Experiments on in-ad set creative testing, and AB results from flexible ad units
 • Josh Lachkovic
Something for the weekend: mafia, business lunches, JW Marriott and more
Aggregate #006 is here for the weekend
 • Josh Lachkovic
My framework for diagnosing growth failures during wartime. What to do when CPA stays bad.
Plus an introduction to wartime growth vs peacetime growth.
 • Josh Lachkovic
Aggregate #005: Meta/Claude AI bans, the death of authenticity, and the $160bn rise of sports betting
This week's aggregate is brought to you by Ballpoint's finest: Ryan and Mark
 • Josh Lachkovic
The death of the hipster
Reflections from my trip to California
 • Josh Lachkovic
Aggregate #004: shifting creative bottlenecks, Manus, and the demise of the Greggs sausage roll
This week's aggregate is brought to you by Ballpoint's finest: Ryan and Mark
 • Ryan Lang and Mark Holland
Becoming AI-native
What this means for growth, agencies, and employees
 • Josh Lachkovic

February 2026

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