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Your high repeat rate is bad
If you have high repeat revenue as a % it's probably a bad thing
Mar 18
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Josh Lachkovic
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Your high repeat rate is bad
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The most important hiring characteristic for growth
"That's great as a soft skill, but what's th *real* thing?"
Mar 12
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Josh Lachkovic
1
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The most important hiring characteristic for growth
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Why you need creative diversity
Understanding ads and audiences
Mar 5
•
Josh Lachkovic
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Why you need creative diversity
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February 2025
Good copy
How to become a better ad copywriter (and writer in general)
Feb 18
•
Josh Lachkovic
4
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Good copy
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The death of the t-shaped marketer
(Or the future of 'Growth Artisans')
Feb 11
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Josh Lachkovic
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The death of the t-shaped marketer
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Advantage Shopping Campaigns in 2025
How much we're spending across our clients, comparative CPAs, and the differences in net new visitors
Feb 4
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Advantage Shopping Campaigns in 2025
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January 2025
Forecasting for 2025
What's a good rate of growth?
Jan 28
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Josh Lachkovic
1
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Forecasting for 2025
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December 2024
My 2024 non-fiction books of the year
My final newsletter of 2024
Dec 17, 2024
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Josh Lachkovic
1
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My 2024 non-fiction books of the year
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"I think Meta's stopped working for us"
Ridge's CEO offers some question marks but what does it mean for smaller brands?
Dec 10, 2024
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Josh Lachkovic
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"I think Meta's stopped working for us"
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Reflections on Black Friday 2024
My bet is the makeup of companies that take part next year will look different.
Dec 3, 2024
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Josh Lachkovic
1
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Reflections on Black Friday 2024
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November 2024
Friday bite
Why is Gary Barlow's son so tall?
Nov 15, 2024
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Josh Lachkovic
1
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Friday bite
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Friday bite
Marriage is scary, what if they don’t want to use cost caps?
Nov 8, 2024
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Josh Lachkovic
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Friday bite
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