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Smoke testing is the most customer centric thing you can do
On MasterClass' recent smoke test
Jul 23
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Josh Lachkovic
2
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Smoke testing is the most customer centric thing you can do
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“Brand marketing at Uber taught me how to rewire how I thought about measurement”
An interview with Sundar Swaminathan, Uber's former head of data science for brand.
Jul 16
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Josh Lachkovic
1
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“Brand marketing at Uber taught me how to rewire how I thought about measurement”
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Creative volume at different levels of spend
How many ads does a $250k/month client have?
Jul 2
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Josh Lachkovic
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Creative volume at different levels of spend
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June 2024
"We couldn't grow like that today"
Serial entrepreneur George Burgess talks success, pivoting, and knowing when to walk away
Jun 4
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Josh Lachkovic
2
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"We couldn't grow like that today"
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May 2024
Stop doing work for the sake of it
The liberating things about startup culture is *not* having to stuff because that's the way its been done before
May 21
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Josh Lachkovic
4
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Stop doing work for the sake of it
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How to measure retention marketing
And why using this method we learnt Facebook was under-attributing remarketing efforts
May 7
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Josh Lachkovic
1
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How to measure retention marketing
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April 2024
Creative diversity
The biggest mistake most accounts have today.
Apr 23
•
Josh Lachkovic
3
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Creative diversity
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Danny Martinez: what you can learn at eBay, Airbnb, and multiple startups
From investment banking to growth, and why a data guy loves talking to customers.
Apr 9
•
Josh Lachkovic
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Danny Martinez: what you can learn at eBay, Airbnb, and multiple startups
read.earlystagegrowth.com
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March 2024
Stop doubling down
What we can learn from risk habituation
Mar 26
•
Josh Lachkovic
1
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Stop doubling down
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How the 'market' can change with product market fit
Something I’ve been thinking about recently is the journey I had with product market fit (PMF) at the Wine List.
Mar 19
•
Josh Lachkovic
3
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How the 'market' can change with product market fit
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The startup guide to marketing measurement
Our measurement pyramid for startups of all stages
Mar 12
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Josh Lachkovic
1
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The startup guide to marketing measurement
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The Wild Dose story: how to bootstrap in 2024
The playbook I'd borrow if starting a consumer brand in 2024
Mar 5
•
Josh Lachkovic
3
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The Wild Dose story: how to bootstrap in 2024
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