Early Stage Growth • Ballpoint
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The 43 tools that make the modern growth AI & tech stack at Ballpoint
And examples of the 50 workflows created from just two of these tools that power so much of our day-to-day
Sep 2
•
Josh Lachkovic
3
August 2025
The end of top-down branding
Why Brand teams should stop writing brand guidelines
Aug 26
•
Josh Lachkovic
6
2
Ben Taylor of Roam Interview Podcast
One-off podcast of my interview with Ben Taylor, founder & CEO of Roam.
Aug 21
•
Josh Lachkovic
1:02:04
What counts as a win?
Analysing win rates, rocketship winners, moderate winners, and false starts.
Aug 19
•
Josh Lachkovic
5
3
Incremental Attribution
Thoughts on the Meta feature's early days
Aug 5
•
Josh Lachkovic
1
July 2025
Why Amazon pulling Google Shopping is a golden opportunity
A small, maybe temporary win for us all
Jul 29
•
Josh Lachkovic
1
Failure
Fear of failure is so much worse than the failure itself.
Jul 15
•
Josh Lachkovic
1
Big mistake, small ad accounts
Based on over 250 audits
Jul 8
•
Josh Lachkovic
2
The Mid-Year 2025 Trend Report
Cinema, phone theft, Waitrose, exits, typos, and am I missing something?
Jul 1
•
Josh Lachkovic
1
June 2025
5 Meta ads lies too many startups still believe
TL;DR Meta Ads has gone through two revolutions over the last five years: one with iOS14.5 and the other with AI.
Jun 24
•
Josh Lachkovic
3
VISIONS Summit NYC 2025
Reflections from the Summit and my trip to NYC last week.
Jun 17
•
Josh Lachkovic
4
Become Ballpoint's 2025 Growth Graduate
How to stand out from the other 400 applicants.
Jun 13
•
Josh Lachkovic
1
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