Archive - Early Stage Growth • Ballpoint

Becoming AI Native: Part Two

Five months in to our new journey to become AI native

Aug 25 • Josh Lachkovic

How we improved California Wine Club's ncCPA by 33% using incremental attribution

53 weeks after our dismissal, meet our new favourite tool

Aug 11 • Josh Lachkovic

July 2026

What's the maximum you should spend making an ad?

One of the most vital parts of performance marketing profitability is understanding the maximum you should spend creating an ad

Jul 28 • Josh Lachkovic

Creative in the time of Claude

How creative strategists can survive and thrive alongside our omniscient new colleagues

Jul 23 • Mark Holland

HIRING: Head of Growth (Paid Social) & Creative Strategy

Two roles at ballpoint we're hiring for

Jul 16 • Josh Lachkovic

My massive AI loop fail this weekend

Six hours, 80% of my weekly Claude tokens, and almost nothing useful to show for it.

Jul 15 • Josh Lachkovic

June 2026

Good growth strategist, bad growth strategist

Hello, Josh is away this week so I’m filling in.

Jun 23 • Sophie Watson

AI, skeuomorphism, and why I think dashboards (and other ways of working) will die out

Or: why dashboards will be disposable in the future

Jun 16 • Josh Lachkovic

Meta CPA is growing 44% faster than last year

"This feels more like ios14 than ios14."

Jun 9 • Josh Lachkovic

We sell. Or else.

David Ogilvy's war cry, and why paid social quietly abandoned it.

Jun 3 • Josh Lachkovic

May 2026

We are all builders now

What AI is doing to the millennial career, and to the agency I run

May 26 • Josh Lachkovic

How to set up the Meta Ads CLI to manage Meta from Claude Code

The complete guide to the setting up new Meta Ads command line interface tool (CLI)

May 6 • Josh Lachkovic

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts