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How is Facebook doing for you this week?
The question that sits front of mind for marketers, founders, and growth teams everywhere
Nov 24
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Josh Lachkovic
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How is Facebook doing for you this week?
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Non-fiction Christmas Gift Guide / My reading list 2023
My top books I've read or listened to in 2023.
Nov 13
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Josh Lachkovic
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Non-fiction Christmas Gift Guide / My reading list 2023
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Stashbee: the customer-centric playbook that helped it find PMF and scale
Gumtree growth hacks and doing things that don't scale
Nov 8
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Josh Lachkovic
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Stashbee: the customer-centric playbook that helped it find PMF and scale
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Ballpoint
Reflections on a rebrand
Nov 3
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Josh Lachkovic
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Ballpoint
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October 2023
Anatomy of a direct response print ad
Or, going "Full Ogilvy"
Oct 12
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Josh Lachkovic
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Anatomy of a direct response print ad
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September 2023
British Airways
You should broadly ignore most 'big advertising' but this is in the right place.
Sep 11
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Josh Lachkovic
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British Airways
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What is Growth?
All the questions you had about growth (maybe) but were too afraid to ask.
Sep 6
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Josh Lachkovic
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What is Growth?
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August 2023
The 75 year old sociological theory that is at the heart of creative for paid social
Why Kurt Lewin's Force Field Analysis is one of the most important part of the growth pros handbook.
Aug 23
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Josh Lachkovic
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The 75 year old sociological theory that is at the heart of creative for paid social
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Creative is your targeting
For consumer, broad now takes up close to 100% of our spend
Aug 8
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Josh Lachkovic
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Creative is your targeting
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80% of experiments fail
Which is why you need to optimise for experimentation rate.
Aug 2
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Josh Lachkovic
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80% of experiments fail
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July 2023
We are interrupting
Guinness Horses ads aren't what you should aspire to for social, it's the meme account you check 10 times each day
Jul 26
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Josh Lachkovic
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We are interrupting
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Using psychology to come up with CRO ideas
My favourite method for coming up with landing page or website conversion tests.
Jul 11
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Josh Lachkovic
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Using psychology to come up with CRO ideas
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