Archive - Early Stage Growth • Ballpoint

January 2026: early consumer signal

Shifts in consumer behaviour starting to emerge

Jan 13 • Josh Lachkovic

Scaling? What does that conversion really cost

The "incremental" cost per conversion

Jan 6 • Josh Lachkovic

December 2025

My 2025 posts roundup

Top posts from 40,000 words

Dec 30, 2025 • Josh Lachkovic

The trends of the year and what's shaping the year ahead

Dec 27, 2025 • Josh Lachkovic

2025 non-fiction books of the year

My roundup for end of year

Dec 23, 2025 • Josh Lachkovic

Clickthrough rates don't show you if an ad will work

The final instalment from our Annual Report.

Dec 16, 2025 • Josh Lachkovic

Futuregazing: full-stack creative strategists

The rise of AI reveals one big trend

Dec 2, 2025 • Josh Lachkovic

The Future of Meta Ads: Ballpoint Annual Report for 2026

Download the report now

Dec 1, 2025 • Josh Lachkovic

November 2025

AI ads: outperforming their investment

In the lead up to Christmas, we'll be sharing deeper dives from our Annual Report

Nov 25, 2025 • Josh Lachkovic

What I learned about measurement from 3 industry veterans (and why you should stop multiplying ROI by 3)

A few weeks ago, we hosted a measurement roundtable at Ballpoint HQ.

Nov 18, 2025 • Josh Lachkovic

LTV Debt: your growth killer

Why brands hit a wall at £10m ARR (and how the smart ones break through)

Nov 11, 2025 • Josh Lachkovic

Annual Report Launch

Our reflections on 2025 and predictions for how to rule in 2026

Nov 4, 2025 • Josh Lachkovic

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