[LONDON EVENT INVITE] The future is full funnel
Join us for the launch of our upper funnel Meta report
Next Thursday, we are launching a new report: The Future of Meta Is Full Funnel
Over the last 18 months, we’ve run multiple experiments moving up the funnel on Meta. The results have been pretty powerful.
Clients where we adopted full funnel strategies have seen:
2-5x more monthly spend at target CPA
Reduced CPMs
Lower diminishing returns
We’re now bullish on this as a practice and are launching a report to talk through our findings.
Spaces are limited, but you can apply for one in our Clerkenwell HQ here.
If you like the idea of full funnel, you’ll probably also want to explore other measurement techniques. Last November, I hosted three incredibly smart measurement minds to discuss when and how to think through measurement challenges.
Watch or listen back to that recording here.



Will you share it digitally as well for those of us not in London?