The ASC playbook we're using for £60m of revenue in 2026 (follow along as we test it)

I'll share the results as we go, but here's the starting point

In mid 2025, Haus released its meta-study of Meta ads¹. The finding that stuck with me:

ASC performed 9% better than Manual campaigns at experiment midpoint. But 12% worse by the end.

In other words: ASC was quick to pick up low-hanging fruit, but had lower incrementality over time.

This matched what we were seeing. And it raised an obvious question: should…