Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

Creative & Psychology

Creative in the time of Claude

How creative strategists can survive and thrive alongside our omniscient new colleagues

Mark Holland's avatar
Mark Holland
Jul 23, 2026
∙ Paid

RIP creative strategists! Claude is here and now you are all dead!

If you spend any time in the corners of the internet where performance marketing people rage bait each other, you’ll have seen two types of post about AI. The first is some variation of of the above: “It’s over for [insert job title], time to get into pest control.” The second comes from …

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