The Future of Meta Ads: Ballpoint Annual Report for 2026
Download the report now
Good morning
I hope you had an excellent Black Friday weekend, and now well into planning for the last stretch of the year.
A fortnight ago, we launched our second ever Annual Report.
What’s important this year?
Over the last 18 months, Meta has introduced four major algorithm updates.
Lattice
Andromeda
Sequence Learning
GEM
All four of these have changed how you run Meta Ads. For the winners, we’ve seen the ability to increase spend more than 3x year over year. Pushing 7 figure brands into 8 figures.
This report comes insights from media, creative, and our 10 predictions for the future.
You can download the report below:
