Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

Paid Social

The Future of Meta Ads: Ballpoint Annual Report for 2026

Download the report now

Josh Lachkovic's avatar
Josh Lachkovic
Dec 01, 2025
∙ Paid

Good morning

I hope you had an excellent Black Friday weekend, and now well into planning for the last stretch of the year.

A fortnight ago, we launched our second ever Annual Report.

What’s important this year?

Over the last 18 months, Meta has introduced four major algorithm updates.

  1. Lattice

  2. Andromeda

  3. Sequence Learning

  4. GEM

All four of these have changed how yo…

User's avatar

Continue reading this post for free, courtesy of Josh Lachkovic.

Or purchase a paid subscription.
© 2026 Ballpoint · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture