Love this Josh, and that our conversation sparked this train of thought. This has got to be one of the biggest things small brands get wrong at the beginning, yet it's something that's rarely talked about which I think leads to 'brand building' and 'brand marketing' becoming the same thing when they're most definitely not.
Thank YOU for the inspo for this post and informing the conversation. 100% agree. Build the brand when young but build it around the thing that is important for your stage.
Love this Josh, and that our conversation sparked this train of thought. This has got to be one of the biggest things small brands get wrong at the beginning, yet it's something that's rarely talked about which I think leads to 'brand building' and 'brand marketing' becoming the same thing when they're most definitely not.
Thank YOU for the inspo for this post and informing the conversation. 100% agree. Build the brand when young but build it around the thing that is important for your stage.