We sell. Or else.

David Ogilvy's war cry, and why paid social quietly abandoned it.

I believe there is a 35 year old crusade that needs a new rally.

In 1991, David Ogilvy stood up at the Association of National Advertisers (ANA) Convention and said:

“I’m going to tell you about a crusade on which I have embarked, and about some bees in my bonnet. My crusade is in favor of advertising which sells. My war cry is, ‘We sell. Or else’.”

I bel…